1 Jul 2012
Sadly, I am sitting at my computer this morning debating how to promote my new book, THE GENERAL STORE. As a dedicated indie author my options seem to include: giving away ten thousand copies via Amazon KDP, advertising, or Twitter. The KDP thing bothers the hell out of me. I don’t like a business model where you giveaway ten thousand copies of something to sell a hundred, especially if no groupies or world tour is involved. It is also wrecking the value of all ebooks.
I recently had a wealthy person ask me when my next free-giveaway is happening. Here is my new answer. NEVER! Cough the three bucks, cheap ass!
My experience in advertising is not much better. To date, I spend $100 to sell $10 worth of books. I am not the best business person in the world, but my gut tells me this is a very bad return. Personally, I’m not sure I’ve ever clicked on a banner ad out of fear of landing on a Russian web site where my computer would be promptly filled with every trojan, virus, and spybot known to man, including the dreaded blackmail link, “I thought you might want to check out the picture of you with a donkey that’s going around the internet…”
This leaves me with Twitter. TD (to date) TM (to me) Twitter is about ASA (Authors Spamming Authors) who are TBW2R (too busy writing to read.) Frankly, I don’t like the idea of using Twitter to spam THE GENERAL STORE, so I plan to send out a few tweets to announce the book. I then plan to say a daily prayer to the Internet God of ebook virality asking for a “What’s Hot” link. “Our Father (Jeff Bezos) who art at Amazon hallowed be thy name…”